Peter Denman

Senior Career Consultant



Peter has been coaching since 2007 following a career in strategic marketing. He partners with senior executives, supporting them to build strategies that suit their individual needs and goals.
Peter has gained extensive commercial experience leading multi-million-dollar product launches and marketing campaigns for leading FMCG brands including Baygon, Selleys, Araldite, Decore and Cussons Imperial Leather, organisations which supply to Woolworths, Reckitt Benckiser, Wella, Selleys and SC Johnson.

“I partner with senior executives, supporting them to build successful career transition strategies that suit their individual needs.”

Coaching Expertise
Commercially astute with emotional intelligence and business credibility gained through coaching at all levels from Managing Director, Partner (big 4 and legal), Senior Executive and mid-level leaders across multiple functions and sectors, including individuals from Woolworths, Mars, Lion, Diageo, CCA, Fonterra, Australian Geographic (retail), Toll (logistics), TJX (retail), TetraPak (packaging) and Beam Suntory.

Employs a coaching style that is strengths based, holistic in scope using a range of evidence-based approaches with a down-to-earth, relatable style and a sense of humour. Builds rapport quickly and creates trust.

Industry Expertise

Financial services
Professional services
Manufacturing and FMCG
Telecommunications and IT


Bachelor of Commerce (Marketing and Management), University of Wollongong
Professional Certified Coach, International Coaching Federation
Level 3 Accredited Organisation Coach, Institute of Executive Coaching and Leadership
Professional Certificate Executive Coaching, Tony Grant
Graduate Diploma (Counselling and Communication), Australian College of Applied Psychology

Psychometric Tools
Birkman Method™
Hogan Assessments
MRG Personal Directions
NLP Business Practitioner

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